We're building the color tool that doesn't ask designers to compromise.
For thirty years, color tools have split into two camps. Coolors and the casual palette generators are fast and fun, but they end at digital. Pantone Connect and the production-grade libraries are accurate, but they're walled, expensive, and they hate being part of a workflow.
Designers, packaging teams, and brand agencies live in the gap between those two — the gap where color hunting takes hours, where the printer pushes back, where the brand manager flip-flops without an audit trail.
The Color Tools collapses that gap. The fast generator, the AI-native brand brief, the press-ready PDF, the real-time team review, the Tailwind-config export — one workspace, one source of truth, one shared color system from idea to ink.
Four principles.
Honest about confidence.
We show ΔE on every match. We disclose v1's Pantone approximations. We don't hide the math behind 'AI magic' — every palette comes with rationale.
Production-grade or nothing.
If a tool ships, it works for the printer downstream. ICC profiles, OKLCH-correct conversions, press-ready PDFs that don't get questioned.
Free for the on-ramp.
The spacebar generator stays free forever. Paid features are the production stack — not the joy.
Built in the open.
Public changelog. Public roadmap. Real-time release notes. We tell you what's shipping and what isn't.